Advantages of Using the Internet in Business - Post 2

As we wrap up the semester it is necessary to refer back to the core lessons that began the whole basis of internet marketing: its relation to business and the continued success it has brought various ventures. The internet has been a key tool for my continued job hunt and I have become more aware of the increasing number of companies that conduct a great deal of business through internet based communication and interaction. I have found two articles that coincide with the increasing use of the wireless world in business and they are both prime examples of the shift from a “bricks” mentality to a “clicks” mentality.

Wireless Business Drives AT&T

This article outlines the 22% increase in profits in first quarter income, which comes from the increased focus on their wireless business. Although they have suffered layoffs recently and have had to pay out severance packages as well as deal with the slowing demand for wired communication, they have shifted their focus successfully in order to continue being profitable. The growth has been spearheaded by subscriber gains as well as partnership with Apple Inc.’s iPhone. The revenue generated with wireless data services has shown the increases in the population’s use of internet, email, and online services within the business communication. They are also shifting their focus from geographical boundaries as a means o f targeting customers and instead are focusing on operational units within the company.

AT&T releases new BlackBerry for small business market

Apparently, AT&T is making a lot of moves in the internet business market as of recent including a concerted effort to bring the small business sector into the internet business. AT&T and Research in Motion Ltd. have combined their efforts to make the quintessential online business tool, the BlackBerry, to be compatible with people who run small to medium size businesses. It allows them access to email, calendars, contacts, and business data and can support up to 30 users on the network.